New SRP at Bob Brady Honda in Decatur, IL

At Bob Brady Hondain Decatur, we’re simplifying the process, making it easy and hassle-free with our New SRP – Simple Real Pricing. No gimmicks. No fluff. Just transparent pricing on new Honda vehicles that gives you all the info you need right up front. Whether you’re browsing from your couch or comparing trims on the lot, our New SRP helps you shop smarter and faster.

What Is Simple Real Pricing?

Simple Real Pricing is just that – what you see is what you get. The price you see is real, competitive, and transparent – no sneaky fine print or hidden surprise charges when you come in to sign on the dotted line. We provide you with a comprehensive view of the vehicle’s price, current offers and incentives, and available financing options.

It leaves you with more time to enjoy your new vehicle rather than negotiating. That is how car shopping ought to be.

Why We’re Doing It

We’ve been in business for long enough to know what our customers truly require – straightforward answers and straightforward prices. That’s exactly what the New SRP system gives you. Whether you’re purchasing a new Honda CR-V, Accord, Civic, or Ridgeline, you’ll see the price breakdown first, allowing you to make an informed decision without wasting time or feeling pressured.

With everything happening faster these days, we believe your car-buying experience should be a seamless ride. Our goal? Assist you in being able to say “yes” to that vehicle you really want, trick-free.

Transparent Pricing, Start to Finish

Here’s what you can expect when you buy new vehicles at Bob Brady Honda:

• Front-End Pricing: The online or dealership price you see reflects all current incentives, so you’ll never be surprised by additional costs.
• Transparent Vehicle Information: Trim levels, package details, and available options are clearly displayed, allowing you to easily compare them without any uncertainty.
• Quick Financing Estimates: Want an idea of what your monthly payment might be? You can estimate it in seconds on our site – no obligation necessary.
• Fair Trade-In Estimates: Want to trade in your pre-owned vehicle? Get a fast, transparent estimate online with no strings attached.

It’s car buying your way – quick, easy, and focused on your comfort level.

Shop Online or In-Store

Love the idea of having it all done at home? You can browse our entire new Honda lineup online, filter by model, price, or feature, and see all available offers right away. When you’re ready, you can get pre-approved, schedule a test drive, or even start your purchase online.

Same as the old way? Come see us at our Decatur showroom, and a Honda product specialist will walk you through your options without pressure to sell. Don’t reside in Decatur? No worries. Locals to Decatur, as well as travelers from Springfield, Champaign, or Bloomington, are given the same fair experience.

Why Bob Brady Honda?

We’re not here to sell you something you don’t need. We’re here to help you find the vehicle that’s best for you, at the right price, with no fuss. Our employees are thoroughly familiar with Honda and take the time to greet each guest with courtesy and provide accurate information. That’s why more motorists across Central Illinois continue to come back.

*Disclaimer: This content was drafted with AI assistance for initial drafting, reviewed by a subject-matter expert for accuracy, and edited by our team of writers and editors.